Others · June 13, 2024

Why being the last company to launch in a category can pay off

When Jordan Nathan launched his DTC nontoxic cookware company, Caraway, in 2019, he knew he was not the only founder trying to sell a new brand of pots and pans to millennials scrolling through Instagram. But he found that launching after his peers ended up being a blessing in disguise in all areas but one. […]

© 2024 TechCrunch. All rights reserved. For personal use only.

About The Author