Let’s start with a game. Open up your chatbot of choice—Claude, ChatGPT, Gemini—and type “Give me a random number between 1 and 10.” You’re going to get 7. Almost always. Now type “Another” and you’ll get 3 or 4. Type “Another” again and you’ll get 8 or 9. That won’t work every time—but if it…
One in every three Branch Basics purchases in 2025 came from a friend or family recommendation. That single data point tells you everything about how this women-founded cleaning brand scaled to over $50 million, and why it’s still growing.