Hello, and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. This week Mary Ann, Natasha and Alex were especially chattery as they waded through a busy week in tech and startups. We’re talking AI. We’re talking layoffs. And we’re talking coffee. Here’s what we got into: Three […]
Is First Republic just a victim of SVB’s collapse? by Natasha Mascarenhas originally published on TechCrunch
Personas persist throughout the entire customer lifecycle and are more than just a way to segment customer types; it’s a DNA marker.
How we used data-driven personas to radically improve the customer experience by Walter Thompson originally published on TechCrunch