Mixpanel moves into marketing data with its latest product
Traditionally, Mixpanel has provided information about product usage to product teams. Increasingly, especially with the end of cookies and third party data, product data has taken on greater value for other parts of the company, and Mixpanel is making it easier for marketing people to get at it too with a new product called Mixpanel […]
Mixpanel moves into marketing data with its latest product by Ron Miller originally published on TechCrunch