August 2023

TikTok announced today it’s adding a new place for advertisers to reach its audience: within the search results page. The new ad buying type dubbed the “Search Ads Toggle” will allow advertisers to target the platform’s users who are specifically seeking to learn more about new products or brands by typing queries into the app’s […]

Fintech startup Ramp has raised $300 million in a funding round co-led by existing backer Thrive Capital and new investor Sands Capital at a post-money valuation of $5.8 billion. The Information reported last week that spend management company Ramp was raising “several hundred million dollars” at a $5.5 billion valuation. Ramp last raised in March […]

Periodic unpredictability and volatility are near certainties in business, and in response, leaders are left with the choice of being truly open with employees or not. (Spoiler: There’s one overwhelming winner.)

Although external factors like Bud Light’s PR woes played a role, Modelo’s rise to the top wasn’t merely coincidental. The company had aimed to become the No. 1 beer in America by 2025.

Mastering brand messaging requires an artful blend of science, craft and creativity.

Twitter/X rival Bluesky announced it will impose rate limits to improve its network stability and security, but assured users their posting experience would not be impacted. The move comes shortly after Bluesky saw a record high in traffic, thanks to X owner Elon Musk’s announcement that the company formerly known as Twitter would be doing […]

The National Highway Traffic Safety Administration (NHTSA) said Monday it is investigating whether Ford‘s 2022 recall of nearly 49,000 Mustang Mach-E electric vehicles sufficiently addressed issues and whether more vehicles should be included in the recall. Ford recalled 48,924 of its 2021 and 2022 Mach-Es in June 2022 after concerns that high voltage battery main […]

Not to fearmonger. But, the U.S. could be headed for a recession in 2023 due to high inflation and an increase in interest rates by the Federal Reserve. Thankfully, by…

In today’s digital age, social media is an essential tool for all businesses. Using it can help you build relationships, increase sales, and connect with your customers. However, you must…