Should Your Brand Embrace Social Issues? Here’s What to Consider
When executed thoughtfully, brands can create a profound and lasting impact while strengthening their relationship with consumers who share their values.
US AI Safety Institute could face big cuts
The National Institute of Standards and Technology could fire as many as 500 staffers, according to multiple reports — cuts that further threaten a fledgling AI safety organization. Axios reported this week that the US AI Safety Institute (AISI) and Chips for America, both part of NIST, would be “gutted” by layoffs targeting probationary employees […]
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September 2023
Apple launches the A17 Pro chip with a completely redesigned GPU
To nobody’s surprise, Apple unveiled its latest generation of iPhones at its ‘Wonderlust’ event today and while the standard iPhone 15 is still powered by Apple’s A16 chip, the iPhone 15 Pro and Pro Max will run its new A17 Pro chip. The new non-pro iPhone 15s will get the existing A16 chips. While the […]
Portrait Mode gets an upgrade on the iPhone 15
Portrait Mode wowed us when it debuted with the iPhone 7 Plus, all the way back in 2016. With its two lenses (remember when iPhones had one camera?), the 7 Plus could detect 9 levels of depth, then apply blur to some of the layers to create an image that looks like it was taken […]
Apple launches Roadside Assistance via satellite
Apple is launching a new service, Roadside Assistance via satellite, in partnership with AAA. Building on the Emergency SOS and Find My via satellite features introduced with the iPhone 14 and more recent Apple Watch models — which, by the way, is now available in 14 countries and coming to more in the future — […]
Apple’s iPhone 15 Pro arrives in titanium
It’s the “most Pro iPhone we’ve ever created,” according to Apple. The body is built from grade 5 titanium, which is stronger and later. The bezel, meanwhile, has been shrunk. The screen remains the same size, while losing a little width. The front now features stronger ceramic glass. Developing…
Apple’s ‘Find My’ app makes it easier to find your friends on iPhone 15
Apple’s iPhone was the first smartphone to introduce ultra-wideband capabilities, which made it easier to find lost items — like your car keys attached to an AirTag hidden in the couch cushions. With the release of iPhone 15, the iPhone will gain Apple’s second-generation ultra-wideband chip, which will allow it to connect to other devices […]
Apple Watch Series 9 is the company’s first carbon neutral product
In addition to the usual spec bumps and new bands, Apple had another announcement to make at the launch of its Series 9 Watch.
The Apple Watch Series 9 features a new chip, the S9
Apple today announced the next generation of Apple Watch, the Apple Watch Series 9, which features a new processor — the S9 — that substantially boosts the performance of the Apple Watch compared to the previous several generations. The S9 packs a CPU that has 5.6 billion transistors — 60% more than the S8, the […]
Apple’s iPhone 15 arrives with Dynamic Island and a 48MP camera
The iPhone 15 has arrived. As anticipated Apple’s 17th generation handset took centerstage at today’s “Wonderlust” event in Cupertino. The device brings over a lot of familiar features, including the Dynamic Island cutout, which is now available across the line. Dynamic Island now offers a number of new features, including airline information. The 15 line […]
Apple Watch Ultra 2 arrives with new S9 chip
In addition to the new Series 9, the company morning announced an update to last year’s Apple Watch Ultra. The Apple Watch Ultra Series 2 is powered by the S9 chip — same as the Series. The crowd at today’s event let out an audible gasp when the company revealed that the rugged smartwatch has […]