Why the Smallest Details Mean the Most in Marketing — And How to Leverage Them
Exceptional marketing happens in the details — here’s how brands can use details to pack a punch and boost memorability.
Google is still aiming for its “moonshot” 2030 energy goals
Last week, we hosted EmTech MIT, MIT Technology Review’s annual flagship conference in Cambridge, Massachusetts. Over the course of three days of main-stage sessions, I learned about innovations in AI, biotech, and robotics. But as you might imagine, some of this climate reporter’s favorite moments came in the climate sessions. I was listening especially closely…
October 2024
This Attorney-Turned-Executive VP Has Closed Hundreds of Sports Deals. Here Are Her Top Tips for Successful Negotiations — and Relationships.
Karen Brodkin, co-head of William Morris Endeavor (WME) Sports and executive vice president at Endeavor, breaks down the art of deal-making.
Own Pyrex Measuring Cups? The FTC Might Send You a Check in the Mail
The FTC is sending checks to 10,259 consumers.
Stop Counting Butts in Seats — It’s Time to Measure Real Work, Not Attendance
How much attention should you pay to your employee attendance? Managers should explore alternative approaches that allow them to oversee their teams while empowering them.
McDonald’s Is Launching the Highly Anticipated Chicken Big Mac in the U.S. — Here’s When
The sandwich was a massive hit in the United Kingdom, selling out in just 10 days during its limited run in 2022.
How Can You Actually Use AI in Your Business? These 2 Industries Might Give You Some Ideas
You don’t have to work in retail or health care to learn from what they’re doing to leverage the power of artificial intelligence.
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The Download: how to find new music online, and climate friendly food
This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. How to break free of Spotify’s algorithm Since the heyday of radio, records, cassette tapes, and MP3 players, the branding of sound has evolved from broad genres like rock and hip-hop to “paranormal…
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