Creating an online course is so easy — at least, that’s what many “gurus” would like you to believe. There’s a lot of potential in the $800 billion industry, but here’s why so many course creators are struggling.
Creating a seamless, personalized experience is just as critical as having a great product or service, if not more so — it’s the key to winning customers and keeping them loyal.
“This Old House” host Kevin O’Connor reflects on 20-plus years working with tradespeople and what it takes to scale a business in the home service industry.