“Think of this as a human body,” says Javier González. In front of me is essentially a metal box on wheels. Standing at around a meter in height, it reminds me of a stainless-steel counter in a restaurant kitchen. It is covered in flexible plastic tubing—which act as veins and arteries—connecting a series of transparent…
Bootstrapping wasn’t our original plan — but turning down venture capital taught us how to build a profitable, mission-driven company with total ownership and zero regrets.
Forget predictions about 2030 being a turning point; AI has already taken over the business world. But it will never replace the timeless principles of public relations.