A few weeks ago, I set out on what I thought would be a straightforward reporting journey. After years of momentum for AI—even if you didn’t think it would be good for the world, you probably thought it was powerful enough to take seriously—hype for the technology had been slightly punctured. First there was the…
If you don’t actively control your narrative, algorithms will do it for you — and the cost could be lost clients, stalled investments and missed opportunities.
AI can reduce translation errors and streamline localisation, but true global success requires blending AI efficiency with cultural expertise, human oversight and adaptive strategies.