‘We Were Just Constantly Getting Made Fun Of’ — How Athletic Brewing Crushed an ‘Enormous Stigma’ to Craft an $800 Million Business by TopTechTrends Bill Shufelt fought an uphill battle to create a non-alcoholic beer that people actually wanted to drink. Now Athletic Brewing Company is one of the top 10 brewers in the country. About The Author TopTechTrends See author's posts