5 Years Ago, No One Would Take Their Calls. Then a Big Break Caused a ‘Domino Effect’ That Hasn’t Stopped.

Adam Richman and Joe Silberzweig, the co-founders of events business Medium Rare, share the strategies they used to build and grow a company that has partnered with Shaq, Travis Kelce, Dave Portnoy, and other huge names in sports and entertainment.