The Branding Trick That Helped Dude Wipes, Colgate, Oatly, and Uber Rise Above the Rest
It’s called “strategic enemy” — a way to position your brand against an enemy your consumer hates. Here’s how to do it.
The quest to find out how our bodies react to extreme temperatures
It’s the 25th of June and I’m shivering in my lab-issued underwear in Fort Worth, Texas. Libby Cowgill, an anthropologist in a furry parka, has wheeled me and my cot into a metal-walled room set to 40 °F. A loud fan pummels me from above and siphons the dregs of my body heat through the…
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Y Combinator-backed Rulebase wants to be the AI coworker for fintech
Y Combinator-alum Rulebase is betting that the next wave of automation in financial services will be the unglamorous tasks.
Kayak co-founder takes on Calendly with new Supercal scheduling platform
The entrepreneur has launched Supercal, a free scheduling platform that’s designed to make booking meetings more efficient and simple.
Amazon to host Prime Big Deals Day sales event on October 7 and 8
Amazon is hosting its Prime Big Deals Day sales event in October again.
The looming crackdown on AI companionship
As long as there has been AI, there have been people sounding alarms about what it might do to us: rogue superintelligence, mass unemployment, or environmental ruin from data center sprawl. But this week showed that another threat entirely—that of kids forming unhealthy bonds with AI—is the one pulling AI safety out of the academic…
Nothing closes $200M Series C led by Tiger Global, plans AI-first device launch
Carl Pei’s Nothing is raising $200 million in a Series C round from Tiger Global at a $1.3 billion valuation.
Anthropic Releases a Report That Confirms AI Is ‘Displacing Workers’
The study highlights the risk that AI is replacing employees entirely, instead of merely supporting their work.
Rodatherm Energy wants to make geothermal more efficient, but will it be cheaper?
Rodatherm Energy emerged from stealth with $38 million in Series A funding. It plans to build a closed-loop geothermal power plant that uses refrigerants to move heat to the surface.
With no DOJ breakup, Alphabet becomes a $3 trillion company
Investors continue to reward Alphabet’s stock after a judge declined to break up Google earlier this month.
Divergent raises $290M to expand production of specialized military parts
Divergent Technologies’ new round will help the company expand its manufacturing footprint across the U.S.