This 30-Year-Old Ad Predicted Life Today, and Keeps Going Viral. Here’s How Its Creators Made It
This TIAA-CREF ad was shockingly accurate. Its makers said they didn’t want to commit “advertising malpractice.”
MIT Technology Review’s most popular stories of 2025
It’s been a busy and productive year here at MIT Technology Review. We published magazine issues on power, creativity, innovation, bodies, relationships, and security. We hosted 14 exclusive virtual conversations with our editors and outside experts in our subscriber-only series, Roundtables, and held two events on MIT’s campus. And we published hundreds of articles online,…
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How Much Money Are You Losing to Counterfeit Goods? It’s Probably More Than You Think — Here’s How to Protect Yourself
Try these strategies and technologies for taming the so-called “Wild West” of ecommerce.
Google’s antitrust gut punch and the Trump wild card
This story originally appeared in The Debrief with Mat Honan, your weekly take on the tech news that really matters. Sign up here to get the next one in your inbox. Last week, the US Department of Justice released its recommendations for proposed remedies in its antitrust case against Google. While no one thought the DOJ would…
How Trump’s tariffs could drive up the cost of batteries, EVs, and more
President-elect Donald Trump’s “America First” plan to enact huge tariffs on imported goods threatens to jack up the cost and slow down the development of US cleantech projects. On the campaign trail, Trump pledged to enact 10% to 20% across-the-board tariffs on all overseas products, 60% to 100% tariffs on Chinese goods, and 25% to…
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How to Improve Your Daily Routine to Strike a Balance Between Rest and Business Success
Here’s how entrepreneurs can balance their time and energy to prevent burnout.
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I’ve Spent 20 Years Studying Focus. Here’s How I Use AI to Multiply My Time and Save 21 Weeks of Work a Year
AI is supposed to save time, but 77% of employees say it often costs more time due to all the editing it requires. Instead of helping, it can become a distraction. But don’t worry — there’s a better way.