Technology is changing the way we make babies. The pioneering work of the scientists who invented IVF led to the birth of the first “test tube baby” in 1978. We’ve come a long, long way since then. This week, I’ve been working on a piece about the cutting edge of IVF technologies and what’s coming…
Many early-stage startups scale sales before they understand what they are actually commercializing. Here’s why confusing the two leads to false traction and premature scaling.