This Nurse With ‘No Business Background’ Started a Side Hustle on Instagram. Now It’s a Multimillion-Dollar Brand.
Jordan Harper, 38, didn’t set out to build a brand — but it came naturally.
MIT Technology Review’s most popular stories of 2025
It’s been a busy and productive year here at MIT Technology Review. We published magazine issues on power, creativity, innovation, bodies, relationships, and security. We hosted 14 exclusive virtual conversations with our editors and outside experts in our subscriber-only series, Roundtables, and held two events on MIT’s campus. And we published hundreds of articles online,…
TopTechTrends
Smucker’s Claims Trader Joe’s Copied Its Crustless, Billion Dollar Peanut Butter and Jelly Sandwich
Smucker’s is suing Trader Joe’s, claiming that a knockoff version of Uncrustables is eating their lunch.
Take our quiz: How much do you know about antimicrobial resistance?
This week we had some terrifying news from the World Health Organization: Antibiotics are failing us. A growing number of bacterial infections aren’t responding to these medicines—including common ones that affect the blood, gut, and urinary tract. Get infected with one of these bugs, and there’s a fair chance antibiotics won’t help. The scary truth…
Deel hits $17.3B valuation after raising $300M from big-name VCs
Deel says it’s been profitable for three years and surpassed $1 billion in ARR, including having a month.
How a headphone site operator built loyalty startup Lantern to solve his own problems
After struggling to retain customers at his e-commerce site Headphones.com, founder Andrew Lissimore built his own loyalty solution — and it’s now a startup called Lantern. The Shopify-native platform helps brands boost retention through customizable loyalty, referrals, and account management tools.
Apple loses another AI exec to Meta
Yang’s departure marks the latest in a string of exits from Apple’s AI unit, putting the company into jeopardy in the lead up to a much-anticipated Siri revamp scheduled for March.
Unlocking the potential of SAF with book and claim in air freight
Used in aviation, book and claim offers companies the ability to financially support the use of SAF even when it is not physically available at their locations. As companies that ship goods by air or provide air freight related services address a range of climate goals aiming to reduce emissions, the importance of sustainable aviation…
The Biggest Consumer Goods Giant in the World Is Laying Off Thousands of Workers: ‘The World Is Changing’
Nestlé owns more than 2,000 brands, including Nespresso and KitKat.
PR Isn’t Dead. It Just Needs to Speak AI.
I’ve spent years helping brands get press and learned that the win isn’t the headline, it’s what you do with it. Here’s how to make your brand findable forever in the age of AI.
Before You Market Externally, Win Over Your Own Team
Public relations is thought of as an outward-facing industry. But when you look inward first — at the amazing resource you have right there on your payroll — you’ll find a powerful PR channel that can promote your business better than anything else.