Demis Hassabis, CEO of Google DeepMind, summed it up in three words: “This is embarrassing.” Hassabis was replying on X to an overexcited post by Sébastien Bubeck, a research scientist at the rival firm OpenAI, announcing that two mathematicians had used OpenAI’s latest large language model, GPT-5, to find solutions to 10 unsolved problems in…
User-generated content is just the start. Here’s why blending it with employee-generated content and creator-generated content brings the best results.