5 Key Tips for Building a Successful Customer Loyalty Program
New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one.
How the tiny microbes in your mouth could be putting your health at risk
This article first appeared in The Checkup, MIT Technology Review’s weekly biotech newsletter. To receive it in your inbox every Thursday, and read articles like this first, sign up here. This week I’ve been working on a piece about teeth. Well, sort of teeth. Specifically, lab-grown bioengineered teeth. Researchers have created these teeth with a mixture of human…
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How AI Tools Helped My Company Stand Out in a Crowded Market
Here’s how my company implemented AI tools and used them to stand out in a crowded market.
Beyond the Buzzword — How Sustainable Business Practices Can Drive Global Success
By integrating sustainable strategies, businesses can differentiate themselves and unlock new opportunities for success.
Hurricane Helene Devastated a High-Quality Quartz Mining Town — Here’s How It Affects Everything From Smartphones to Semiconductors
Spruce Pine, North Carolina, has most of the world’s high-quality quartz, a mineral essential for the semiconductors used in smartphones, laptops, and AI chips.
Why the Smallest Details Mean the Most in Marketing — And How to Leverage Them
Exceptional marketing happens in the details — here’s how brands can use details to pack a punch and boost memorability.
This Attorney-Turned-Executive VP Has Closed Hundreds of Sports Deals. Here Are Her Top Tips for Successful Negotiations — and Relationships.
Karen Brodkin, co-head of William Morris Endeavor (WME) Sports and executive vice president at Endeavor, breaks down the art of deal-making.
Own Pyrex Measuring Cups? The FTC Might Send You a Check in the Mail
The FTC is sending checks to 10,259 consumers.
Stop Counting Butts in Seats — It’s Time to Measure Real Work, Not Attendance
How much attention should you pay to your employee attendance? Managers should explore alternative approaches that allow them to oversee their teams while empowering them.
McDonald’s Is Launching the Highly Anticipated Chicken Big Mac in the U.S. — Here’s When
The sandwich was a massive hit in the United Kingdom, selling out in just 10 days during its limited run in 2022.
How Can You Actually Use AI in Your Business? These 2 Industries Might Give You Some Ideas
You don’t have to work in retail or health care to learn from what they’re doing to leverage the power of artificial intelligence.