Demis Hassabis, CEO of Google DeepMind, summed it up in three words: “This is embarrassing.” Hassabis was replying on X to an overexcited post by Sébastien Bubeck, a research scientist at the rival firm OpenAI, announcing that two mathematicians had used OpenAI’s latest large language model, GPT-5, to find solutions to 10 unsolved problems in…
If you don’t actively control your narrative, algorithms will do it for you — and the cost could be lost clients, stalled investments and missed opportunities.
AI can reduce translation errors and streamline localisation, but true global success requires blending AI efficiency with cultural expertise, human oversight and adaptive strategies.