The earth around Lake Naivasha, a shallow freshwater basin in south-central Kenya, does not seem to want to lie still. Ash from nearby Mount Longonot, which erupted as recently as the 1860s, remains in the ground. Obsidian caves and jagged stone towers preside over the steam that spurts out of fissures in the soil and…
Entrepreneurs who think like directors and producers discover that profit is only one subplot — the real story lies in desire, conflict and audience engagement.
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