Twenty years ago, Joanna Wakefield-Scurr was having persistent pain in her breasts. Her doctor couldn’t diagnose the cause but said a good, supportive bra could help. A professor of biomechanics, Wakefield-Scurr thought she could do a little research and find a science-backed option. Two decades later, she’s still looking. Wakefield-Scurr now leads an 18-person team…
After years of watching smart teams mistake sampling for safety, I no longer ask how many AI tests we ran, only which failures we have made impossible by design.
A small group of users in the U.S. will start to see search results that include interactive product carousels with pricing, images, and direct where-to-buy links.
Gen X CEOs who win at personal branding are moving away from generic, AI-written visibility toward a strategic approach that prioritizes depth, intention, trust and quality over volume.