This story originally appeared in The Algorithm, our weekly newsletter on AI. To get stories like this in your inbox first, sign up here. Imagine coming in to work to learn that a new underling will report to you. The worker is not a person but an AI tool—one that your company nonetheless calls Alex, an…
When teams understand the path users take and how that path feels, they can design sites that do more than function. They create experiences that feel clear, natural and trustworthy.