Threads tests a way to share long-form text on the platform
With this new feature, users can attach a block of text to a post instead of creating a thread of several different posts when looking to share more in-depth thoughts and ideas.
MIT Technology Review’s most popular stories of 2025
It’s been a busy and productive year here at MIT Technology Review. We published magazine issues on power, creativity, innovation, bodies, relationships, and security. We hosted 14 exclusive virtual conversations with our editors and outside experts in our subscriber-only series, Roundtables, and held two events on MIT’s campus. And we published hundreds of articles online,…
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AI or not, Will Smith’s crowd video is fresh cringe
Fans are accusing Will Smith of sharing an AI-generated video from his tour, but the truth isn’t that simple.
How One Man Conquered the World’s Toughest Peaks — and Built a Brand Every Founder Should Study
In a world saturated with influencers, athletes and tech founders chasing legacy and limelight, few stories captivate like that of Nimsdai Purja. It’s a masterclass in breaking limits, owning your story and building a brand that stands for something bigger than yourself.
‘We’ve Served Over 2 Million’: Their Milkshake Went Viral and Helped This Local Burger Joint Grow Into a Global Brand
Julie Mulligan, co-founder and CEO, shares the secret ingredients to Black Tap’s worldwide growth and brand expansion.
John and Hank Green Built a Company That Gives Away 100% of Its Profits — Here’s How
The Green brothers are rewriting the rules of business — proving a company can thrive while giving away 100% of its profits.
MathGPT, the ‘cheat-proof’ AI tutor and teaching assistant, expands to over 50 institutions
MathGPT, an AI tutor and teaching assistant that helps students learn, expands to over 50 institutions
You’re Killing Your Sales By Making Your Salespeople Compete — Push Them to Collaborate Instead.
The role of a sales leader can be high-stress. One way to reduce burnout and improve team performance is to restructure the team to embrace collaboration alongside healthy competition.
911 Call Centers Are Understaffed. This Startup Just Raised $14 Million to Use AI to Reduce Wait Times.
The Y Combinator-backed startup, called Aurelian, is building an AI voice assistant to help fill in the gaps for 911 call centers.
‘Pick Things Back Up When the Internet Calms Down’: Taylor Swift and Travis Kelce’s Engagement Caused This Tax Prep Company to Send Its Staff Home
Kansas City-based H&R Block gave its staff the afternoon off to “celebrate love.”
Acquisitions Fail When Leaders Ignore These Drivers of Business Value
Most acquisitions fail not because of bad numbers, but because leaders overlook the hidden drivers of value — brand equity, customer trust and frontline relationships.