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You can’t market your way out of a weak product. Before investing in ads, ensure your offering delivers real value — customer experience, not clicks, determines long-term success.

As the playoffs rage on, Bluesky announced that it is beta testing a new feature during the NBA playoffs. While an NBA game is in progress, a red border with a “live” designation will appear around posts from the NBA’s account. When users click on the NBA’s profile picture, they will be redirected to the […]

23andMe was sold by bankruptcy auction, a year after the company had a massive data breach.

Nikola’s hydrogen trucks are officially up for auction, one of the company’s last big steps in unloading all of its assets after filing for bankruptcy in February. Auction house Gordon Brothers reached an agreement with Nikola in Delaware bankruptcy court to purchase the hydrogen trucking assets late last week. Over the weekend, Gordon Brothers published […]

Former Siri head John Giannandrea pushed Apple to choose Google’s Gemini chatbot over ChatGPT for the first chatbot integration with Siri last year, according to a Bloomberg report looking at Apple’s uneven AI efforts. Giannandrea, an ex-Google executive who was demoted in a leadership reshuffle in March, thought that OpenAI’s bot wouldn’t have staying power […]

Tick-tock! Time’s almost up to save up to $900 on individual passes to TechCrunch Disrupt 2025! Or go big and grab an Early Bird ticket now and get a second for your +1 at 90% off — but only for a limited time. These unbeatable deals disappear May 25 at 11:59 p.m. PT — don’t […]

Windows 10 is due to be phased out, so now might be the best time to upgrade your OS.

Brooke Wilson turned a part-time, temporary role into a $5 million business with a combination of ambition, team-building and learning to delegate.

The learning curve was steep when I founded Briogeo. Avoid these mistakes I made!

These strategies helped me build Briogeo, and it’s now part of what I teach other founders