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By embracing who you are on a personal level, you create a brand that is not only unique but also genuine. In a world saturated with businesses vying for attention, authenticity is the key to standing out and building a loyal customer base.

A Barcelona-based company that works as a subcontractor for Meta, providing content moderation services for Facebook and Instagram, has been found by a court in Spain to be responsible for psychological damage suffered by a worker. The ruling, handed down Thursday, per local press reports, is the first time a court in Spain has found […]

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Want a huge jumpstart on your startup dream? This is no time to procrastinate. We have only seven days left of launch pricing to TechCrunch Early Stage 2024, taking place in Boston on April 25. Buy a $149 Founder pass or a $349 Investor pass and save $300 before prices increase on January 27. No […]

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Many investors think of marketing as more of a function to build brand awareness than to generate leads and sales — but it does both. Here’s how to get your investors on board with your marketing plan.

Indexes tracking the price of non-traditional assets tumbled in 2023 as consumers responded to high inflation and rising interest rates by cutting back their spending on big-ticket items.

The retail giant is laying off approximately 2,350 corporate employees.

As Amazon initiates job cuts across its entire business, including its streaming division, the e-commerce giant is now laying off employees within its Buy with Prime segment. “We regularly review the structure of our teams and make adjustments based on the needs of the business and, following a recent review, we’ve made the difficult decision […]

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Three councils in the United Kingdom have taken some of their public-facing systems offline due to an ongoing cybersecurity issue. Canterbury City Council, Dover District Council, and Thanet District Council, three local authorities based in the county of Kent, said jointly on Friday that they “are investigating a cyber incident” that has disrupted online services […]

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TikTok is testing a new “AI Song” feature that uses AI to create songs based on prompts that users enter, the company confirmed to TechCrunch. AI Song is an experimental feature and is currently only available to a select number of users. The feature is designed to be used for fun, not for trying to […]

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Perfect market timing is difficult to pull off, but excellent preparation and building a valuable business in the first place is much more under your control.