Apple has invited the tech press to a “special Apple experience” on March 4, but it might unfold a bit differently than the company’s standard press event.
Empromptu claims all a user has to do is tell the platform’s AI chatbot what they want — like a new HTML or JavaScript app — and the AI will go ahead and build it.
The tech giant says the idea behind the new feed is to display recommendations so users can discover and virtually try on items. Nearly everything in the feed is shoppable, with direct links to merchants.