The merger is a sign that the fitness industry is continuing to move toward consolidation to compete at a larger scale. Recent moves include MyFitnessPal acquiring Cal AI, an AI calorie counting app, and Strava buying two apps: cycling app The Breakaway and running app Runna.
Runway is launching a $10 million fund and startup program to back companies building with its AI video models, as it pushes toward interactive, real-time “video intelligence” applications.
If calling your company a “family” feels good, wait until you miss a number — real cultures aren’t built on sentiment, but on clarity, ownership and how teams perform when it counts.