When 60,000 attendees descend on Tokyo Big Sight April 27–29, the headline numbers are hard to ignore: 750 startup exhibitors, 151 sessions, city leaders from 49 countries. But the stat that tells you what kind of event this actually is? It’s 10,000 facilitated business meetings — brokered, booked, and tracked before most attendees even land.
The “Lego” strategy shows how to design a business as modular, interchangeable parts — so you can unplug, swap or rebuild systems like marketing, operations or sales without breaking the whole company.
Brand trust is everything these days. When you’ve got it, you need to prioritize holding on to it above almost everything else. When you’re at risk of losing it, you must take strategic, honesty-based actions to reinstate it.