For years, founders have been told to skip the business plan and just start. But the rise of directionless businesses suggests that ditching planning may have created a bigger problem.
The fusion power frontrunner said that construction on its Sparc reactor was proceeding as planned. Meanwhile, it’s building a digital twin to help dial it in.
When founders get close enough to feel a customer’s pain, the right product becomes obvious. Proximity turns confusion into clarity and clarity into direction.