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Why marketers must adopt new approaches that acknowledge and celebrate the rich diversity of this expanding demographic.

Insurtech companies can leverage data in this way to make the process more efficient for both the insurer and the insured.

Everything you need to know about parametric insurance by Anna Heim originally published on TechCrunch

Press releases and news features are used by numerous companies, established and startup, to help build credibility around the brand. This article will highlight the importance of this marketing strategy.

The Nike boss wasn’t a big fan of advertising, but the company’s flair for promotion launched an athletic-shoe revolution.

Tesla may be a relative newcomer compared to legacy companies like GM and Ford, but it has adopted an age-old tactic in the industry: price wars. The automaker has lowered the sticker price on its vehicles in the U.S. and China numerous since last fall. And any speculation that the cuts would stop in 2023 […]

Tesla’s strategy to fuel EV sales? Keep cutting prices by Kirsten Korosec originally published on TechCrunch

Looking to update your brand online? Claiming your Google Knowledge Panel is the place to start.

Being an entrepreneur is not for the faint-hearted. It requires a high level of dedication, creativity and a willingness to take risks.

Corporations need quality carbon offset credits to stand by their zero-carbon commitments, fueling 50X potential market growth – and you can invest in EthicStream’s carbon credit platform before the boom.

Despite ranking at the bottom for “speed of service,” the fast-food chain is actually winning the drive-thru game.

Here are three tips marketers can use to see success, no matter the economic conditions.