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In today’s hyper-connected world, passive customer engagement is no longer enough — businesses must proactively deliver timely, relevant value within customers’ existing digital journeys to truly stand out.
Selling is one of the hardest parts of building a startup, but arguably the most important. This piece shares hard-won, tactical lessons from my early days, offering a blueprint for founders navigating the messy reality of doing sales with no team, no leads and no playbook.