Every year, thousands of startups fight for unique names and domains. Your business name determines the way people perceive your brand — but without a matching domain, trust and discoverability decrease. Here’s how to find the right ones.
Cecil White, a top agent at WME, assists high-profile athletes such as Venus Williams and Kevin Durant in turning their platforms into lucrative brand deals by aligning their personal values with strategic partnerships.
The self-assured, individualistic nature of the entrepreneur belies the need for a robust network of partnerships. But you can only get so far on your own.