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Want to Go Viral? 3 Strategies to Make Your Next Campaign Go Viral

January 3, 2025
In a day when everything and everyone wants to go viral, the public relations industry is tasked with trying to discover what makes something go viral, and if there is a winning formula, can it be reliably reproduced for multitudes of companies and businesses? Read on to learn why the answer is a complex combination of “yes” and “no.”

Vera C. Rubin Observatory: 10 Breakthrough Technologies 2025

January 3, 2025
WHO US Department of Energy’s SLAC National Accelerator Laboratory, US National Science Foundation WHEN 6 months The next time you glance up at the night sky, consider: The particles inside everything you can see make up only about 5% of what’s out there in the universe. Dark energy and dark matter constitute the rest, astronomers…

Generative AI search: 10 Breakthrough Technologies 2025

January 3, 2025
WHO Apple, Google, Meta, Microsoft, OpenAI, Perplexity WHEN Now Google’s introduction of AI Overviews, powered by its Gemini language model, will alter how billions of people search the internet. And generative search may be the first step toward an AI agent that handles any question you have or task you need done. Rather than returning…