OpenAI appears to have pulled a much-discussed video promoting the friendship between CEO Sam Altman and legendary Apple designer Jony Ive (plus, incidentally, OpenAI’s $6.5 billion deal to acquire Ive and Altman’s device startup io) from its website and YouTube page.
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Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start.