Selling is one of the hardest parts of building a startup, but arguably the most important. This piece shares hard-won, tactical lessons from my early days, offering a blueprint for founders navigating the messy reality of doing sales with no team, no leads and no playbook.
The article highlights the global e-waste crisis and the importance of cross-border cooperation, policy frameworks, and technological innovation in managing electronic waste while showcasing successful examples from the EU, Japan, and companies like Apple.
Being happy in sales is more than the volume of revenue or the number of closed deals—it’s about leveraging a holistic approach to selling and having sustainable, predictable growth.