Selling is one of the hardest parts of building a startup, but arguably the most important. This piece shares hard-won, tactical lessons from my early days, offering a blueprint for founders navigating the messy reality of doing sales with no team, no leads and no playbook.
From taking on the right franchisees, to both crafting and maintaining brand identity, to rigorously managing all content (particularly social media), there can be only one prime marketing mover, and it sits at the top.
This article explores the crucial role of failure in personal growth and self-discovery, emphasizing the importance of embracing setbacks as opportunities for learning, resilience and finding one’s true purpose.