Selling is one of the hardest parts of building a startup, but arguably the most important. This piece shares hard-won, tactical lessons from my early days, offering a blueprint for founders navigating the messy reality of doing sales with no team, no leads and no playbook.
Conventional wisdom says to work on the business, not in the business. That sounds like good advice, but is there more to it? Yes, and finding the balance is key to entrepreneurial success.
I’ve always believed sustainability is all about finding solutions with a meaningful long-term impact and how we can work together towards a better tomorrow. Here are three essential ways your SMB can integrate sustainability throughout the business.