Mobile messaging services provider Postscript took to the Twitterverse earlier this month after receiving a cease-and-desist letter from competitor Attentive.
Battle of two marketing companies by Christine Hall originally published on TechCrunch
Personas persist throughout the entire customer lifecycle and are more than just a way to segment customer types; it’s a DNA marker.
How we used data-driven personas to radically improve the customer experience by Walter Thompson originally published on TechCrunch
Founded in 2014, Blossom Finance was first intended for Muslim entrepreneurs in the United States. The microfinancing platform connects investors with small businesses using mudarabah, a shariah-compliant profit-sharing agreement. But founder Matthew Joseph Martin soon realized that the startup, backed by investors like Boost VC and Tim Draper, was serving a relatively niche market in […]
Muslims come into the frame in Southeast Asia’s fintech boom by Catherine Shu originally published on TechCrunch
Snap, the parent company of Snapchat, has seen its stock tumble 20% in after-hours trading after reporting first-quarter earnings Thursday. The company missed Wall Street revenue estimates of $1 billion, closing out the quarter with $989 million. That’s down 7% from the same period last year, and it represents the first time since Snap went […]
Snap stock down 24% on weak earnings, ad revenue slump by Rebecca Bellan originally published on TechCrunch
Google has been spotted testing a new Play Store ad slot ahead of its I/O developer conference in May. If rolled out publicly, the change could significantly expand the company’s Play Store search ads business by offering developers access to new prime real estate for their app marketing efforts. The test comes two years ago […]
Google tests a new ad slot on the Play Store ahead of its I/O developer conference by Sarah Perez originally published on TechCrunch
In a bipartisan effort to “protect kids from harm,” an unlikely cohort of senators introduced a bill that would restrict minors’ access to social media, as well as ban companies from using algorithms to recommend content to minors. Senators Brian Schatz (D-Hawaii), Chris Murphy (D-Conn), Katie Britt (R-Ala) and Tom Cotton (R-Ark) introduced the Protecting […]
Bipartisan Senate bill would ban social media algorithms for minors by Morgan Sung originally published on TechCrunch