Technology

Incorporating predictive LTV helps make more informed, data-driven decisions and improves campaign results.

Using predictive LTV to juice up marketing campaigns by Walter Thompson originally published on TechCrunch

In order to build a startup culture, a city or region needs some key elements in place – like an innovation engine to drive startup ideas. It needs a couple of successful exits, which in turn drives angel investing as entrepreneurs growing increasingly wealthy look to help new founders building companies reach their own goals. […]

Boston offers a world of advantages for startup founders by Ron Miller originally published on TechCrunch

Ahead of TC City Spotlight: Boston, we gathered insights from five investors active in the area about startup trends and the resilience of the city.

5 investors discuss Boston’s resilient tech ecosystem by Anna Heim originally published on TechCrunch

The startup economy has grown and shifted since the turn of the century, and universities — stocked with a never-ending supply smart, ambitious young people — have increasingly taken part. Boston has always had a robust university-to-startup pipeline, but the last decade has supercharged it, as well as student aspirations to found the next unicorn, […]

Boston’s university-to-startup pipeline defies downturn to grow and diversify by Devin Coldewey originally published on TechCrunch

Spade’s technology “cleans” credit card data and enriches it with actual merchant identities, logos, business hours and spending history.

Spade turns credit card transaction gibberish into clear, actionable data by Christine Hall originally published on TechCrunch