Technology

Disney Advertising held its annual Tech and Data Showcase today, revealing plans to roll out some of Hulu’s ad targeting capabilities to Disney+. When Disney+ launched its ad-supported tier last month, advertisers couldn’t target ads to specific audiences. By giving Disney+ advertisers access to Hulu’s ad-targeting tools, they can learn a user’s age, gender, and […]

Disney+ advertisers will soon get Hulu’s ad targeting capabilities by Lauren Forristal originally published on TechCrunch

Amid declining ad revenue and advertiser exits, Twitter announced today that it has teamed up with ad-tech companies DoubleVerify and Integral Ad Science (IAS) to tell advertisers if their ad is placed around inappropriate content. The program, available first for U.S.-based advertising campaigns, allows brands to analyze the content adjacent to— primarily tweets above and […]

Twitter partners with DoubleVerify and IAS on brand safety initiative amid advertiser exits by Ivan Mehta originally published on TechCrunch

Companies are now facing an age-old corporate — but entirely new to ML — question: Would it be better to buy or build this technology?

When it comes to large language models, should you build or buy? by Ram Iyer originally published on TechCrunch

Terra Drone said today it has raised $14 million in Series C funding from Wa’ed Ventures, the venture capital arm of Saudi Aramco, marking the VC firm’s first investment in Asia.  The Japan-headquartered company, which builds drone software, hardware and uncrewed aircraft traffic management software, said the new capital brings its total raised to $97 […]

Japan’s Terra Drone gets $14M lift from Saudi investors by Kate Park originally published on TechCrunch

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Daily Crunch: Hackers pinched LastPass customers’ encrypted password vaults, parent company admits by Christine Hall originally published on TechCrunch