Want to Retain More Customers? Here’s the Shift Your Marketing Team Needs to Make.
Here’s how to create content that helps your customers understand your product, find the right features and get the outcome they signed up for.
The missing step between hype and profit
This story originally appeared in The Algorithm, our weekly newsletter on AI. To get stories like this in your inbox first, sign up here. In February, I picked up a flyer at an anti-AI march in London. I can’t say for sure whether or not its writers meant to riff on South Park’s underpants gnomes. But…
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Want to Retain More Customers? Here’s the Shift Your Marketing Team Needs to Make.
Here’s how to create content that helps your customers understand your product, find the right features and get the outcome they signed up for.
What the Landmark Meta-YouTube Ruling Means for the Next Era of Founder Responsibility
A jury verdict just cracked open the “platform vs. publisher” mantra, and founders should start treating recommendations as a measurable risk surface.
‘Just Start’ Is Dangerous Advice for Entrepreneurs. Here’s What Skipping a Business Plan Really Costs You.
For years, founders have been told to skip the business plan and just start. But the rise of directionless businesses suggests that ditching planning may have created a bigger problem.
Growth Hacks Are Losing Their Power. Here’s What You Need to Focus on Instead to Achieve Lasting Success.
The tactics that once drove startup momentum are losing power in saturated markets. What stands out now is not more pressure, but more coherence, restraint and trust.
Want to Retain More Customers? Here’s the Shift Your Marketing Team Needs to Make.
Here’s how to create content that helps your customers understand your product, find the right features and get the outcome they signed up for.
What the Landmark Meta-YouTube Ruling Means for the Next Era of Founder Responsibility
A jury verdict just cracked open the “platform vs. publisher” mantra, and founders should start treating recommendations as a measurable risk surface.