Software engineering has experienced two seismic shifts this century. First was the rise of the open source movement, which gradually made code accessible to developers and engineers everywhere. Second, the adoption of development operations (DevOps) and agile methodologies took software from siloed to collaborative development and from batch to continuous delivery. Now, a third such…
One simple shift — from building a booth to creating a real emotional moment — turned passing foot traffic into meaningful conversations and lasting brand connections.
Maybe tokens really will become the fourth pillar of engineering compensation. But engineers might want to hold the line before embracing this as a straightforward win.