“Think of this as a human body,” says Javier González. In front of me is essentially a metal box on wheels. Standing at around a meter in height, it reminds me of a stainless-steel counter in a restaurant kitchen. It is covered in flexible plastic tubing—which act as veins and arteries—connecting a series of transparent…
Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success.
Jason Momoa is using his celebrity influence to advance his passion for ocean conservation. He is partnering with Boomerang Water to relaunch his sustainable water brand, Mananalu, as a B2B on-site bottling system designed to eliminate single-use plastic waste and reduce reliance on water transportation.