“Think of this as a human body,” says Javier González. In front of me is essentially a metal box on wheels. Standing at around a meter in height, it reminds me of a stainless-steel counter in a restaurant kitchen. It is covered in flexible plastic tubing—which act as veins and arteries—connecting a series of transparent…
Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start.
I was a single mother raising two boys and a company in the patriarchal 90s. Here are three hard-won lessons I learned — insights every entrepreneur, regardless of gender, could learn from in 2025.