Younger entrepreneurs are reshaping the franchising landscape, bringing technology fluency, a desire for purpose-driven work and a fresh approach to business ownership.
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The market is officially three years post ChatGPT and many of the pundit bylines have shifted to using terms like “bubble” to suggest reasons behind generative AI not realizing material returns outside a handful of technology suppliers. In September, the MIT NANDA report made waves because the soundbite every author and influencer picked up on…