Praveen Neppalli Naga, Uber’s chief technology officer, revealed the plan in an interview at TechCrunch’s StrictlyVC event in San Francisco on Thursday night, describing it as a natural extension of a nascent program the company announced in late January called AV Labs.
The startup specializes in “non-invasive” “mind-reading” tech—a kind of neural data collection that, its CEO hopes, will have all sorts of consumer applications.