When Sam Zahr first saw the gray Rolls-Royce Dawn convertible with orange interior and orange roof, he knew he’d found a perfect addition to his fleet. “It was very appealing to our clientele,” he told me. As the director of operations at Dream Luxury Rental, he outfits customers in the Detroit area looking to ride…
Let’s face it, retail expansion can be a daunting process, but it doesn’t have to be. Here are some tips every founder can find useful along the path from direct-to-consumer to retail darling.