It’s cold, it’s very, very noisy, and—if I can be quite honest with you—I’m not feeling super relaxed. I’m currently around 300 meters, or 1,000 feet, beneath the North Sea, in a dark, dank cave. It smells weird. And I am increasingly aware of the pressure from millions of tons of seawater just above my…
Artisan may be known for their bold “Stop Hiring Humans” campaign but the reality is every founder needs to assemble the right team if they want to scale.
Innovative startups rarely get misunderstood because the technology is weak. More often, the market labels them too quickly and that early interpretation shapes how investors, journalists and customers see the company for years.