3 Branding Strategies That Will Make Any Brand Stand Out
Here’s how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.
Pairing live support with accurate AI outputs
A live agent spends hours each week manually documenting routine interactions. Another combs through multiple knowledge bases to find the right solution, scrambling to piece it together while the customer waits on hold. A third types out the same response they’ve written dozens of times before. These repetitive tasks can be draining, leaving less time…
How to fix a Windows PC affected by the global outage
MIT Technology Review Explains: Let our writers untangle the complex, messy world of technology to help you understand what’s coming next. You can read more here. Windows PCs have crashed in a major IT outage around the world, bringing airlines, major banks, TV broadcasters, health-care providers, and other businesses to a standstill. Airlines including United,…
How a Local Greek Restaurant Seized Opportunities and Won a New Food Network Competition
After starting as a food truck in 2014, Think Greek has evolved into an award-winning restaurant by creating innovative menu items and taking advantage of opportunities that extend its audience reach.
How to Spot the Perfect Executive for Your Company
Hiring senior talent to run a team is a crucial moment in the story and trajectory of a company. Whether you need to hire senior talent now or are looking to gather insights for the future, it’s important to be prepared for a gap in a crucial leadership position.
The Download: Windows’ CrowdStrike outage, and wildfire-tracking balloons
This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. A widespread Windows outage is affecting airlines, banks, and TV broadcasters What’s happening? Windows PCs have crashed around the world, bringing airlines, major banks, TV broadcasters, healthcare providers and other businesses to a…
Your Business Will Never Succeed If You Overlook This Key Step
A comprehensive guide for startups to achieve and maintain product-market fit through thorough market research, iterative product development and strategic scaling while prioritizing customer feedback and agility.
Why we need safeguards against genetic discrimination
This article first appeared in The Checkup, MIT Technology Review’s weekly biotech newsletter. To receive it in your inbox every Thursday, and read articles like this first, sign up here. A couple of years ago, I spat into a little plastic tube, stuck it in the post, and waited for a company to analyze markers on my DNA…
Balloons will surf wind currents to track wildfires
This August, strange balloons will drift high above Colorado. These airy aircraft, launched from the back of a pickup truck, will be equipped with sensors that can measure heat on the ground, pinpointing new wildfire outbreaks from above. The company behind the balloons, called Urban Sky, also plans to use them to understand conditions on…
Taylor Swift Has a Lucky Number. And She’s Not the Only High Performer Who Leans Into Superstitions to Boost Confidence.
Even megastars like Swift need a little extra something to get them in the right mindset when it is game time.
How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion
Austin Russell became the world’s youngest self-made billionaire in 2020 at age 25.