In September, Alfred Stephen, a freelance software developer in Singapore, purchased a ChatGPT Plus subscription, which costs $20 a month and offers more access to advanced models, to speed up his work. But he grew frustrated with the chatbot’s coding abilities and its gushing, meandering replies. Then he came across a post on Reddit about…
Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead. Here’s how to optimize for both AI and search engines.